Betsy McCullar

Betsy McCullar

Startup Stage Judge

Betsy McCullar develops and executes practical marketing and strategy solutions for brands and businesses. Beginning her career in retail, Betsy left a boutique advertising and public relations firm for Forstmann, then the largest U.S.’ wool manufacturer, where she was director of strategic planning and communication. She began consulting more than a decade ago with the Jassin-O’Rourke Group, after Forstmann’s turnaround and emergence from bankruptcy. Her roster of clients has included brand owners and diversified manufacturers and associations across North America, Europe, Central America, Mexico and Asia. Recent focus has been on transactional due diligence, turnaround strategies and crisis communication. Betsy is working with a UK-based private equity group seeking investment opportunities where maximum long term value can be achieved by turning around under-performing brands and leveraging emerging market distribution.

Startup Stage presented by ATDC

Ben Tucker Theater

Presented by the Advanced Technology Development Center, fledgling founders with their sights set on starting new companies take to the stage in this Geekend tradition. Following a Shark Tank-style format, founders will pitch before a panel of judges…and a live audience. Only one will take home the prize: bragging rights and $1,000 to help start […]