Keynote: Gaming Off the Grid

SCAD Museum

Today’s virtual worlds are the daydreams of yesterday. Join Chief Creative Officer Alex Lieu of 42 Entertainment on a wild trip that started at a 1980s video game arcade, hopped into 3D virtual worlds and played out across the world’s city streets. Using Tron: Legacy as a case study, see how deep fictional narratives, distributed storytelling and the ultimate in fan engagement collide through one of the most elaborate immersive alternate reality games ever launched. 

Technology SCAD GDx Free & Public Keynote