Dr. Christopher M. Via is the President of Avesca, LLC, a Veteran-owned company. He has a Ph.D. from Embry-Riddle Aeronautical University in Daytona Beach where he studied Human Factors. As an engineering psychologist, Via studies how people interact with machines and technology. Via’s product and research experience is in virtual, augmented, and mixed reality (VR/AR/MR) with his primary focus, above all, on user-centered design. At Avesca, LLC, he works with entrepreneurs assisting them in the development of user experience (UX) assessments for physical products as well as computer-based programs and games. When he isn’t working on UX or VR projects for clients, Via enjoys diving, running, and playing Pokémon Go.
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