RENEE SPURLIN

Vice President, Analytics & Digital Marketing, ARPR

As vice president of AR|PR, Bulldog Reporter’s 2016 Tech PR Agency of the Year, Renee helps clients make news and drive leads. With both corporate and agency experience, she has a proven track record of creating successful digital media, marketing and media relations strategies for B2B and B2C companies. Renee’s award-winning work has resulted in media placements in such leading outlets as Yahoo!, Bloomberg, WSJ and CNN, sold out events, and exponentially grown social media  Analytical by nature, Renee is focused on driving measurable results.

As past president of the Atlanta chapter of the American Marketing Association (AMA Atlanta), Renee directed recruitment, communication, administration and programming for the nonprofit’s 900+ members. She has spoken at numerous events on interactive marketing, including Silverpop and Bronto’s annual email marketing summits, AMA Atlanta, the Georgia Chapter of the Public Relations Society of America (PRSA) and PRSA’s national nonprofit group.

Renee graduated from the University of Missouri-Columbia with a degree in communication and a minor in business, and completed her master’s in corporate public relations at Boston University. She earned Professional Certified Marketer status from AMA in 2012, and holds inbound, content and email marketing certifications from Hubspot.

 

 

 

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