Shelley Steigerwald

Startup Product Marketer, CO-Founder Streetparkd

Shelley is the principal of Tandem Marketing + Consulting where she helps startups and small product teams craft and execute on marketing strategies. Tandem tackles product positioning, branding and messaging, targeted campaign planning, content marketing operations, research projects and more.

Shelley also co-founded Streetparkd, which has deployed a pioneering platform to exchange on-street parking and other urban mobility info between city transportation departments, autonomous cars, consumer apps, and digital street signs. Shelley’s responsibilities at Streetparkd includes marketing strategy, shaping product, client management and system implementation, producing pitch decks, investor comms, team-building, data analysis, process design, cheerleading, and midnight QA’ing.

Based in Boston, her prior experience includes marketing roles with Virgin Pulse, Harvard Business Publishing, digital agencies, and a spectrum of startups. Shelley earned her MBA from Babson College, and a BA in corporate communications from Susquehanna University.

APPEARANCES

What Makes for a Smart City? Sat, Jan 28th 10:45am
Building an MVP and Scaling Lean Sat, Jan 28th 1:00pm

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