Beyond Gamification: Architect...

Beyond Gamification: Architecting Engagement Through Game Design

Dustin DiTommaso, Mad*Pow

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.

In this presentation DiTommaso cuts through the hype and draws from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, he lays out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.

Geekenders believe anything is possible…
but hosting this event would be hard without our amazing sponsors!

Be A Geekend Sponsor