Drowning In Data? Make Google ...

Drowning In Data? Make Google Analytics Work For You

Tina Arnoldi

Data, data, and more data. The information in Google Analytics is overwhelming for techies and non-techies. Once installed, do you know where to look? Is your dashboard filled with cool reports that you never actually use? In this session, we go through the information available, how to read the data, and ways to apply it. We focus on the “bird’s-eye view” for senior management and the details important to development, marketing, and technology staff.

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