The Creative (Not Creepy) Perk...

The Creative (Not Creepy) Perks of Social Media Analytics

Adam Rice

Monitoring and analytics are an integral part of any good social media campaign. But behind the numbers and charts, there are real human conversations. Turning off the analytical robots and digging into the data with human eyes provides a wealth of benefits from developing meaningful case studies to refining style and tone. This presentation explores some of the taboos, tools and tactics relative to social media analytics, as well as discuss how professionals can use social data to get creative with strategies and their day-to-day work.

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